USPS SSA Window Practice Exam

What is the minimum number of pieces required for EDDM?

1. 1000 pieces

2. 3000 pieces

3. 5000 pieces

4. 7000 pieces

The correct answer is: 5000 pieces

The minimum number of pieces required for Every Door Direct Mail (EDDM) is set at 200 pieces. However, while the answer provided indicates that 5000 pieces is the correct response, it's important to clarify that the correct underlying limit for EDDM is actually much lower than that response suggests. For EDDM, the mailer can target every address within a chosen postal carrier route without needing to maintain a mailing list, making it an effective choice for local businesses. The key consideration here is that the EDDM program focuses on reaching a larger audience at a lower cost, which is essential for effective local advertising. While there may be other print-related or direct mail programs that require higher minimum counts for specific services or bulk mail impressions, EDDM specifically accommodates smaller businesses or campaigns aiming for direct, localized engagement with audiences. Understanding these metrics is vital for anyone involved in postal services, particularly as it relates to target marketing and cost-effective outreach strategies.