USPS SSA Window Practice Exam

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What does EDDM stand for?

Every Day Direct Mail
Every Delivery Direct Mail
Every Door Direct Mail
Every Delivery Done Method

The correct answer is: Every Door Direct Mail

EDDM stands for Every Door Direct Mail. This term refers to a service provided by the United States Postal Service that allows businesses to send marketing materials to all addresses within a specific geographic area without needing to have individual addresses or a mailing list. EDDM is particularly beneficial for small businesses looking to reach potential customers in their local neighborhoods. The service is designed to streamline the process for sending bulk mail and can be an effective way to promote products or services to the entire population of a certain area. Businesses can select delivery routes based on demographics, allowing them to target specific communities effectively. This emphasizes the practicality and effectiveness of direct marketing initiatives while minimizing costs associated with traditional mailing methods that generally require address-specific campaigns.